Objective
My objective is to analyze competitors who are actively running Google Ads for AC repair services near me.
I want to understand how they structure their ads, how they dominate top positions, what strategies they are using to generate leads, and what I can realistically learn from them as someone who is still learning and experimenting.
This analysis is completely based on my observation and experience, not on any paid tools or assumptions.
Competitor Analysis
The main competitors I analyzed are:
- Urban Company
- Vijay Home Services
- Keyvendors
- Justdial
These players are consistently visible for high-intent AC repair keywords.
Platform Overview
From what I observed, all these competitors are mainly using Google Search Ads.
I did not find strong evidence of them using Display Ads, YouTube Ads, or any other campaign types for this specific service.
This clearly shows that AC repair is a high-intent, emergency-based service, and search ads work best because users already want the service.
Keyword Analysis
I tested and observed multiple keyword types, such as:
- AC repair service near me
- AC repair service in Delhi
- Split AC repair service
- Split AC repair service near me
- Split AC repair in Delhi
Through this, I understood that most competitors are aggressively bidding on high-intent, high-CPC keywords, especially location-based and “near me” searches.
Market Observation
One major observation is that market dominance is controlled by aggregators and big companies.
They have huge budgets, strong brand trust, and large teams, which allows them to bid higher and still remain profitable.
Because of this:
- CPC in this market is high
- Competition is extremely intense
- Small or local vendors struggle to survive on broad keywords
Honestly, for a local business, competing directly with these players is almost impossible.
This is the hard reality of this niche.
Ad Copy Analysis
Most competitors are following a very similar ad copy structure.
They are not doing anything advanced — they are just executing the basics well.
Common patterns I noticed:
- Urgency-based messaging (Same-day service, Call now)
- Convenience-focused lines (Quick service at your doorstep)
- Discount-based offers
- Trust signals like ratings, reviews, and brand name
This shows that even market leaders rely on basic human needs and clear messaging rather than complicated strategies.
Landing Page Observation
All competitors use landing pages that meet basic conversion requirements.
What stood out to me is that most of them follow a shopping or e-commerce-style funnel, such as:
- Add service
- View cart
- Confirm service
- Place order
- Payment
This makes the process structured, but also a bit long.
It works mainly because users already trust these brands.
Assumption: If I Run a Local AC Repair Business (₹10,000 Monthly Budget)
Now, assuming I am running a local AC repair business with a monthly Google Ads budget of ₹10,000, my approach would be very different from these big players.
I cannot afford to waste money or test blindly.
What I Would Do Differently
Keyword Strategy
Keywords I would NOT target:
- High-CPC broad match keywords
- Very generic keywords where big players dominate
These keywords can eat my entire budget without giving results.
Keywords I WOULD target:
- Long-tail keywords
- Phrase match and exact match keywords
From my experience, these keywords convert better and give me more control over spend.
I also avoid bidding directly against big brands because the outcome is already decided — if I bid, I lose money.
Funnel & Conversion Strategy
Instead of using an e-commerce or shopping-style funnel, I would focus on direct communication.
My primary conversions would be:
- Phone calls
- WhatsApp chat
These convert much better for emergency services like AC repair.
I would still use a form, but only as a secondary option, because form filling takes time and usually has lower conversion rates compared to calls.
My CTA would be:
- Short
- Clear
- Action-focused
No confusion before calling.
Ad Copy Strategy
I would create two types of ad copies:
- Emergency-based ads
- General repair ads
Since my budget is limited, I would spend more on emergency-based ads, because users in emergency situations are more likely to convert.
My headlines would be:
- Very specific
- Clear
- Location-focused
Targeting Strategy
I would not target the entire city at once.
Instead, I would:
- Target very small locations
- Test areas like North or South Delhi separately
This helps me understand what works and where my ads are failing, without burning my entire budget.
I would also use high-quality images to act as a trust signal and attract attention.
3 Mistakes I Would Avoid
Based on my learning and observation, these are the mistakes I would strictly avoid:
- Competing on “AC repair near me” from day one
- Using broad match keywords in high-CPC markets
- Using e-commerce-style landing pages for emergency services
Final Learnings
The biggest learning from this entire analysis is that big brands don’t win because of magic.
They win because they consistently follow the minimum required best practices at scale.
Things like:
- Clear ad copy
- Strong trust signals
- Proper optimization
- Simple user journey
For small or new players, the goal should not be to beat them directly, but to play smart within limitations.
This analysis helped me understand how I should think as a low-budget advertiser in a high-competition market.
Final note
This is a learning-based competitive analysis, created from my personal observation and experience, not a live client project.
If you want, next we can:
- Make this 100% portfolio-ready (headline, layout, sections)
- Convert this into interview-ready answers
- Create a LinkedIn thought-leadership post from this
