Performance Marketing Portfolio
Hi, I’m Anant – a Performance Marketing learner focused on Google Ads, Conversion Tracking and Landing Page Optimization.
I have created multiple sample campaign strategies that demonstrate my understanding of keyword research, campaign structuring, landing page funnels and conversion tracking using Google Tag Manager and Google Analytics 4.
I am currently looking for an internship opportunity to apply my skills in a real-world marketing environment.
Below are sample campaign strategies I have created as part of my hands-on learning in Google Ads, Conversion Tracking and Landing Page Optimization.
Click on any case study to view the complete campaign planning process.
Case Study 1
Lead Generation Campaign – Home Cleaning Services
Objective: Generate Membership Leads
Platform: Google Ads
Campaign Type: Search Campaign
Target Location: Delhi
This campaign strategy includes:
Keyword Research
Campaign Structure
Ad Copy Strategy
Landing Page Funnel Planning
Conversion Tracking Setup
KPI Planning (CTR, CPC, CPL)
👉 View Full Case Study