improve quality score

Understanding Ad Rank

If you are new to Google Ads, you have probably heared:Why does one advertiser pay less and still appear above others? The answer is Ad Rank , It is the secret formula Google uses to decide which ad appears where. Let’s break this down like a simple daily-life explanation so even a newbie can understand […]

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What is Quality Score?

If you’ve been running Google Ads, you’ve definitely seen a number from 1 to 10 next to your keywords.That number is Quality Score, and it’s one of the biggest reasons why some advertisers pay less and get more clicks while others pay more and get nothing. Let’s break it down in the simplest way possible,

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