Introduction
Digital Marketing simply means when you promote any products , services and Brand with the help of Internet and Technology.
Why it Matters ?
So here the question arise why digital marketing matter. It matter because as we know people spend more time on internet they do everything on internet like if someone wants to study he/she can study online through youtube , google or any other courses online. So why can’t we use social media to promote our brand, product etc. It is not just way to promote products it also influence people to come online and be the part of Digital Marketing.
Components of Digital Marketing
- SEO (Search engine Optimisation) – It means to getting your website rank higher in Google.
- SMM ( Social Media Marketing) – It means promoting your products, services through the platform like Youtube, Google, Instagram, Facebook etc.
- Example – You make a Instagram page and post content how to learn Digital Marketing.
- Content Marketing – When you attract the customer through your content like blogs, videos, guide and to educate them or providing something unique that no one gives.
- Example – You are making youtube travelling videos and show people what is on the other part of the world
- Email Marketing – When you sending cold emails or messages to the targeted customer.
- Example – Sending Email for new member who sign up on your site
- Google Ads – Showing ads of a particular product you want to promote on platform like Youtube , Google, Instagram etc.
- Affiliate Marketing – It simply mean when you paying commission to people who promote your products or you can also promote a product on your social media platform to get commission form the seller.
Camparison with Traditional Marketing
In traditional Marketing you have to manually promote your products that is very costly and time taking but whereas in Digital Marketing you don’t have to go anywhere all the marketing is done just in few clicks. The reach of Digital marketing is limitless you can easily market your product, services etc in the whole world. Now Digital Marketing is a part of our life you cannot reject it by just saying traditional is good. Even if you don’t want it somewhat your business needs it in anyway.
Skills You Need in Digital Marketing
- Copywriting
- Data analysis
- Creativity & design
- SEO basics
- Paid ads knowledge
Summary
Goal: Reach the right people, at the right time, with the right message.
Digital Marketing = Online marketing.
It uses channels like search engines, social media, email, websites, and ads.
Digital Marketing is for Everyone. No matter what’s your study background like if you are from non – technical background you can also be the part of this and make better carrer. And you know what you don’t need to buy expensive laptops or multimedia devices you can easily do it on the cheap one also. You just need internet connection and you are good to go in this field.
May this blog is helpful for you. You can checkout my other blogs also in the blog section.
